Showing posts with label website. Show all posts
Showing posts with label website. Show all posts

Building Backlinks To A Blog

How To Build Backlinks To Your Blog

While no one knows exactly what the formula for search engine rankings is, we do know that it has a lot to do with how many "votes" you have out there on the web. These votes are counted as backlinks. If you think about it, what do you when you find something you really like and want to share with others? You link to it! That's why the search engines count these so highly. While you should definitely aim to get to the point where others will link to you, it's possible to take things into your own hands for now.

Below are some of the top strategies you can use for building backlinks to increase the value of your blog in the eyes of the search engine.

Write Articles and Submit Them

Writing and submitting articles is a great way to build backlinks! There are sites out there like EzineArticles.com and GoArticles.com that allow you to post your content with a link back to your site. That means you get to have your link on authority sites! The more articles you write, the more you can submit them. The beauty of this is that you can often submit the same articles to different sites, or rewrite them quickly to have something that is more unique.

Comment on Other People's Blogs

It's a great thing to remember that a huge part of blogging is getting involved in the community. Commenting on other people's blogs will not only get you some recognition from their readers right away, it also counts as a backlink! Keep in might that some of these links are termed as "nofollow", which means the search engines may not pass along ranking or "juice." That's okay, because the algorithms are always changing, and since these links are so highly targeted they are a great thing.

Write Guest Posts

Writing guest posts for other niche blogs is an amazing strategy. People love to let you do this because it gives them a day off from blogging. Readers love it because they get a fresh perspective on a topic they are interested in. You'll love it because it means you get a link back to your site and all you had to do was write an extra post for the day Use Social Bookmarking Sites

Another thing you can do is bookmark your sites. Now, there are some rumblings out there that these won't count as highly in the future as they do now. Still, bookmarking your sites lets the search engines know "you are there" for fast indexing. If you take the time to make sure the sites you bookmark with are high quality, you'll get the benefit of those links as well.

Paying for Links

There are many different ways you can pay for links. It is important to know that Google and other search engines frown on this because it's like you're gaming their algorithm. Whether you choose to do this or not is up to you, but it can be an effective strategy if you don't go overboard and aren't obvious. You can contact people directly or even work through link exchange networks.

Learning how to build backlinks to your blog is extremely important if you want to rank well. Add a few links at a time and they will build up in a massive way over the long run. To Your Blogging Success

Website or Blog: Which is Better?

Website or Blog?

Websites and Blogs have some very different features and depending what your online goals are one may be better than the other; or you might want both. Here are the basic benefits of each one:

Websites

Websites are usually static in nature - meaning they do not change very often. A companies website may have information on products, services, staffing, and other general information about the company. They are generally not very interactive. Since they are mostly static there is a limited number of keyword phrases that can be indexed by the search engines. A website is an extension of the business and is a great branding tool.

Blog

A Blog can be much like a website but also a great deal more. Blogs are more interactive and accumulate a great deal of on-going content for search engines to index. There are an unlimited number of keyword phrases that your blog can be indexed for - over a period of time. This is the main advantage that Blogs have over a static website. Because Blogs are updated quite often with new content, your blog will be found with search terms that your static website would never be indexed under. Blogs also offer interaction with your readers and customers and they help to build your authority in the industry quicker than a static website. The one drawback of a blog is this: If you do not use it then you should not have one. Having a Blog that is dormant will have the opposite effect - it can actually hurt your credibility and authority.

If you have the discipline to post often in a blog then this is a great venue to build traffic for your main site.

Blogs can:

* Build Authority
* Create a Conversation
* Create Trust
* Search Engines favor Blogs over Static Websites
* Blogs can Increase PageRank for your Static Site (if connected)
* Blogs are more Interactive
* Blogs are Social Marketing Friendly
* Blogs are Web 2.0
* Blogs increase Sales - that is the bottom line

Is Blogging for you?

1. You must be dedicated to Blogging to make it work for you. If you do not take it seriously then nobody will take you or your business seriously - and this can hurt your online efforts.


2. Blogging does have a learning curve - but it is well worth the effort if you can take the time to learn the blogging platform of your choice.


3. If you have someone in your company that would enjoy the challenge of Blogging then make that person the official Blogger for your company.

4. Know your strengths and play to them - outsource what you cannot handle.

Blogging is not for everyone but it can have vast rewards and greatly impact the companies bottom line if done right.